"At last! Unique insight into every company's undervalued competitive advantage, the front line - where success actually happens or doesn't - from authors who've been there. Managers everywhere must pay attention to this book." 

GEOFF COLVIN, Fortune columnist; author of Talent is Overrated

Noel M. Tichy

TichyDr. Noel M. Tichy is a Professor of Management & Organizations at the Ross School of Business at the University of Michigan.  Professor Tichy is the author of numerous books and articles including Judgment:  How Winning Leaders Make Great Calls (with Warren Bennis, Portfolio, 2007).

Between 1985 – 1987, Dr. Tichy was Manager of Management Education for General Electric where he directed its worldwide development efforts at  GE’s Leadership Development Center, Crotonville. Prior to joining the Michigan faculty, he served for nine years on the Columbia University Business School faculty.

Tichy has long been regarded as a staple of management literacy as noted by his rating as one of the “Top 10 Management Gurus” by BUSINESSWEEK and BUSINESS 2.0. He has served on the editorial boards of the Academy of Management Review, Organizational Dynamics, Journal of Business Research, and Journal of Business Strategy and was the founding editor and chief of HUMAN RESOURCE MANAGEMENT.

Noel Tichy consults widely in both the private and public sectors. He is a senior partner in Action Learning Associates. His clients have included: Best Buy, GE, PepsiCo, Coca Cola, GM, Nokia, Nomura Securities, 3M, Daimler-Benz and Royal Dutch Shell.


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"Judgment On the Front Line"
How Smart Companies Win By Trusting Their People
by Chris DeRose and Noel M. Tichy